Work Samples
Thought Leadership and Client Communication
Sample Articles
M&A/Blockchain
“Decentralized Autonomous Organizations: The New LLCs?” Bloomberg Law
Inclusion
“How to Develop an Inclusive PR Strategy,” Page 2 Resources
Start-Ups
“Minority, LGBTQ+ Start-Ups Need Access to Insightful Advisers,” Bloomberg Law
Leadership
“What Does Executive Presence Mean in 2024?” Page 2 Insights
Training and Succession Planning
“Two Partners Talk About Going From Student to Teacher,” Chicago Daily Law Bulletin
Business Development
“How Minority-Owned Firms Can Become ‘Preferred Providers,’” Page 2 Insights
Legal Tech
“What Is Process Improvement?” (white paper) Legaltech Hub
Women in Law
“Equity Matters: How My Firm Defies the Statistics on Women in Legal Leadership,” Best Lawyers
Deposition Technique
Client Relationships
“The Modern Partnership: In-house and Outside Counsel,” ACC Docket.com
Legal Marketing
“Unlock the Power of Owned Content,” Page 2 Insights
Innovation
“The Myth of the Entrepreneurial Law Firm,” De Novo
Sample Thought Leadership and Client Communication Projects
Collaborated with a partner to create and place a bylined two-part series in Bloomberg Law.
Collaborated with an attorney at a midsize regional firm to produce a series of client alerts.
Coordinated with an internal marketing team and attorney authors at a midsize firm to produce a weekly client newsletter featuring attorney insights.
Wrote and edited a book-length professional memoir for a firm founder based on dozens of hours of interviews.
Award Nominations and Directory Submissions
Sample Awards and Submissions Projects
Created and executed a successful strategy to raise a boutique firm’s Chambers, Benchmark, and Legal 500 rankings in a key practice area.
Collaborated with a firm CMO to create a strategic award and submission plan for the coming year to spotlight priority partners and practices.
Managed a successful nomination process for a key industry-facing lifetime achievement award, including interviewing nominee, drafting and editing the complex nomination, and obtaining the required recommendation letters.
Created and maintained a matter description “content library” to be used for submissions and RFPs.
I have experience developing firm awards strategies and drafting nominations and submissions for programs including ALM, Benchmark Litigation, Bloomberg Law, Chambers and Partners, Crain’s, Law360, Legal 500, and industry-specific outlets. Practice areas include general commercial litigation, products liability, antitrust defense, sports, retail, cannabis, labor & employment, and law firm business department awards. I also have experience identifying and preparing key legal and industry-specific “rising star” awards to help next-generation talent raise their visibility and build business.
Much of this work is confidential; some anonymized samples available upon request.
Website Content
As any legal marketer will tell you, maintaining the firm website is a never-ending project. Client surveys show that bios are, by far, the most frequently visited pages, and they need careful review to ensure that content is client focused and up to date. Practice descriptions, too, need regular updates to respond to the changing market. As your firm grows and celebrates new achievements, your website content should capture each piece of good news and share it with prospective clients. I have experience coordinating with internal marketing teams to tackle website content projects, large and small.
Sample Website Content Projects
Coordinated with practice group leaders at a midsize national firm to create client-focused practice descriptions for use on the website and in RFPs.
Based on interviews with newly elevated partners, drafted bios aligned with strategic priorities, firm voice, and style.
Coordinating with firm leadership, drafted a firm values statement for website.