Services
Thought Leadership Content
I collaborate with attorneys to
Select from key outlets including Bloomberg Law, Law360, Law Bulletin Media, ALM newsletters, National Law Review, Association of Corporate Counsel’s ACC Docket, Best Lawyers, Trial, Forbes Business Council, LinkedIn’s publishing platform, and business-sector trade publications.
Quickly metabolize complex raw material and identify takeaways that motivate stakeholder action.
Conceptualize, draft, and edit articles that transform high-value knowledge into compelling content.
Develop relationships with editors that yield additional opportunities. See published examples.
Awards and Directory Submissions
Law firms dedicate significant time and energy to pursuing business and legal industry awards and rankings, but without a strategic plan for awards, your department may not see a return on that investment. I help marketing teams
Create annual awards plans tailored to key objectives.
Identify rising stars and valuable players whose work stands out.
Transform biographical content and matter descriptions into compelling nominations that secure valuable recognitions.
My experience includes ALM, Benchmark Litigation, Bloomberg Law, Chambers and Partners, Crain’s, Law360, Legal 500, and industry-specific outlets.
Practice Descriptions and Attorney Bios
As your practice teams grow and add new capabilities in response to client needs, your website content should continually evolve to showcase your new talent and service offerings. Sometimes it can be hard to keep up. I help marketing teams
Create client-centered attorney bios
Reimagine and refresh practice descriptions or create new ones
Develop industry/sector-specific subpages
Build content libraries used to create tailored RFPs
Other Editorial Support
Strategic Communications. With expertise in strategic legal marketing and branding content creation and editing, I also advise clients on and create
Client-centered client alert templates
Reports and white papers
Newsletters
Social media calendars
Customized style guides and copy-editing tools
Presentation slides
Talking points and speeches
Professional development on content planning and execution in the legal context for junior team members