Content strategy for growing law firms.
Hi, my name is Kelly McNees. In my work as a content strategist, I have helped AmLaw 100, midsize, and boutique law firms distill key brand messages, create effective strategies for submissions and nominations, revise practice descriptions and attorney bios to emphasize what clients care about, share attorneys’ expertise in articles and newsletters, tell firm culture stories to attract recruits, and more. Click here for a detailed list of services.
Whatever the project, I am passionate about helping marketing teams supercharge the value they deliver to their firms. Ready to learn more about how taking a strategic approach to your marketing content can raise your firm’s visibility and showcase your strengths? Let’s talk.
How is a content strategist different from a writer?
Many people can produce deliverables like articles, practice descriptions, and bios, and increasingly, AI can too. What really makes the difference is strategic thinking: the ability to navigate complex internal firm dynamics, determine what messages will resonate with your clients, and build processes and content that consistently hit the mark. A skilled legal content strategist can:
Reframe an attorney bio to emphasize what clients care about.
Recognize why a lateral recruit might be turned off by a practice description.
Create robust peer-review content for your Chambers submission.
Select the right nominee for an industry award opportunity.
Extract nuanced information that lives only in a partner’s head.
Read more about my services.
Get in touch.
The demand for high-impact content never stops. Let’s talk about how I can help lighten your load.