Content strategy for growing law firms.

Your partner for outsourced legal marketing content.

Today’s legal marketing professionals manage a complex array of tasks across business development, client relationship management, recruiting and retention, internal and external communications, and new technologies. Managing these many open projects day to day can make it challenging to step back and identify, plan for, and execute on content initiatives that could deliver strategic value for your firm.

Hi, my name is Kelly McNees. In my work as a content strategist, I have helped AmLaw 100, midsize, and boutique law firms distill key brand messages, create effective strategies for submissions and nominations, revise practice descriptions and attorney bios to emphasize what clients care about, share their attorneys’ expertise in articles and newsletters, tell firm culture stories to attract recruits, and more. Click here for a detailed list of services.

Whatever the project, I am passionate about helping marketing teams supercharge the value they deliver to their firms. Ready to learn more about how taking a strategic approach to your marketing content can raise your firm’s visibility and showcase your strengths? Let’s talk.